Marketing & Ads
Email Marketing ROI
Calculate revenue and ROI from email marketing campaigns.
Email marketing delivers the highest ROI of any digital channel — often cited at $36-42 for every $1 spent. This calculator helps you model the revenue potential of your email list and campaigns.
Campaign Revenue
$85
- opens
- 1,100 opens
- clicks
- 39 clicks
- conversions
- 1 conversions
- revenue Per Subscriber
- $0.02 per subscriber
Formula and method
Revenue = List × Open Rate × Click Rate × Conversion Rate × AOV
Funnel conversion model: list → opens → clicks → conversions → revenue. Industry averages: 21.5% open rate, 2.3% click rate (Mailchimp 2024).
Worked examples
E-commerce newsletter
- Email List Size:
- 8000
- Open Rate (%):
- 24
- Click Rate (%):
- 4
- Conversion Rate (%):
- 3
- Average Order Value ($):
- 95
Campaign Revenue: $190
Assumptions and limits
- Consistent funnel conversion throughout
- No deliverability or spam factors modeled
This tool provides an educational estimate. Rules, rates and personal circumstances can change the answer. Review the assumptions before relying on a result. Report a correction.
Common mistakes to avoid
- Using click-to-open rate (CTOR) as click rate — these are different metrics.
- Not segmenting — sending the same message to entire list reduces relevance and damages deliverability.
- Ignoring list quality — a 1,000-person highly engaged list often outperforms a 50,000-person stale list.
Frequently asked questions
What is a good email open rate?
Industry average is 21-25% for e-commerce, 15-20% for SaaS, and 25-35% for publishers. Focus more on engaged list growth than raw open rate numbers.
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