Marketing & Ads
CPC & CTR Calculator
Calculate cost per click and click-through rate for digital ads.
CPC (Cost Per Click) and CTR (Click-Through Rate) are the fundamental metrics of search and social paid advertising. They tell you how much each visitor costs and how compelling your ad creative is.
Cost Per Click
$2.00
- ctr
- 1.50%
- cost Per1000 Clicks
- $2000
- impression Quality
- Average CTR
Formula and method
CPC = Total Spend / Clicks; CTR = (Clicks / Impressions) × 100
Standard digital advertising metrics. Industry average CTR for Google Search is 3-5%, Display 0.1-0.3%, Facebook 0.9-1.5%.
Worked examples
Google Search campaign
- Total Ad Spend ($):
- 2000
- Total Clicks:
- 400
- Total Impressions:
- 10000
Cost Per Click: $5.00
Display awareness campaign
- Total Ad Spend ($):
- 1000
- Total Clicks:
- 200
- Total Impressions:
- 200000
Cost Per Click: $5.00
Assumptions and limits
- Direct tracking attribution
- No click fraud adjustment
This tool provides an educational estimate. Rules, rates and personal circumstances can change the answer. Review the assumptions before relying on a result. Report a correction.
Common mistakes to avoid
- Optimizing CPC without tracking what happens after the click — CPC is meaningless without conversion data.
- Comparing CTR across different ad formats — search CTR (3-5%) and display CTR (0.1-0.3%) are not comparable.
- Pausing low-CTR ads without A/B testing new creative first.
Frequently asked questions
What is a good CTR for Google ads?
For Google Search ads, 3-5% CTR is above average. For Display network, 0.35% is average. For Shopping ads, 0.86% is average. These benchmarks vary by industry — retail typically outperforms B2B.
Related calculators
ROI Calculator
Calculate return on investment as a percentage gain or loss.
ROAS Calculator
Calculate Return on Ad Spend — revenue per dollar of advertising.
CPM Calculator
Calculate CPM (Cost Per Mille) — cost per 1,000 ad impressions.
Email Marketing ROI
Calculate revenue and ROI from email marketing campaigns.