Ecommerce & Shopping
Cart Abandonment Recovery
Quantify lost revenue and recovery potential from abandoned carts.
Calculate how much money walks out of your store and what you would gain from recovery email flows.
Recoverable Revenue
$6300/mo
- annual Recovery
- $75600/year
- total Abandoned
- $63000 abandoned
- roi Note
- Recovery emails typically pay for themselves in week 1
Formula and method
Recovery = Carts × AbandonRate × AOV × RecoveryRate
Industry abandonment averages 70%; recovery emails recover 8-12% on average.
Worked examples
1200 carts/mo
- Carts Created/Month:
- 1200
- Average Order Value ($):
- 75
- Abandonment Rate (%):
- 70
- Recovery Rate w/ Emails (%):
- 10
Recoverable Revenue: $6300/mo
Assumptions and limits
- Stable order metrics
This tool provides an educational estimate. Rules, rates and personal circumstances can change the answer. Review the assumptions before relying on a result. Report a correction.
Common mistakes to avoid
- Sending only one recovery email — 3-email sequences perform best.
Frequently asked questions
When to send?
1 hour, 24 hours, 72 hours after abandonment.
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