Ecommerce & Shopping
AOV Target Calculator
Find the AOV needed to hit a revenue goal at your conversion rate.
Reverse-engineer the average order value required to hit revenue targets given your traffic volume and conversion rate.
Required AOV
$80.00
- orders
- 1250 orders/month
- if Aov Is50
- At $50 AOV: need 2000 orders
- gap
- Achievable with upsells
Formula and method
AOV = Revenue Goal / (Traffic × CVR)
Simple revenue equation rearranged.
Worked examples
$100k goal
- Monthly Revenue Goal ($):
- 100000
- Monthly Sessions:
- 50000
- Conversion Rate (%):
- 2.5
Required AOV: $80.00
Assumptions and limits
- Stable conversion rate
This tool provides an educational estimate. Rules, rates and personal circumstances can change the answer. Review the assumptions before relying on a result. Report a correction.
Common mistakes to avoid
- Ignoring returns and refunds when targeting.
Frequently asked questions
Boost AOV?
Bundles, free shipping thresholds, post-purchase upsells.
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